“Celebrating the River ”
- Connecting our Communities and Enriching our Lives -
A Day of Nature, Culture, and Recreation including Batteau Boat Rides, Paddle Sports, Fishing, Nature Hikes, Food and Music.
Saturday, April 25, 2015 9AM – 3PM
Food Service: 11AM – 3PM
Ferndale-Appomattox Riverside Park, Petersburg/Dinwiddie
GET DOWN TO THE RIVER!
The Lower Appomattox RiverFest event provides a fun-filled day of outdoor activities including historic Batteau Boat rides and re-enactors; recreational fun including Freshwater Fishing Workshop, Paddle Sport Workshop with certified Eco Trek instructors, Naturalist Trail Hike; hands-on nature and environmental learning activities like “Reptiles & Amphibians Show & Tell”, Bugs are Beneficial, Water Ecology Science; and Crafters, Musicians, and Food – or bring a picnic. The RiverFest is timed to coincide with the Virginia Canals & Navigations Society (the river batteau experts) annual meeting being held in Petersburg. Attendees will also be able to stroll through Ferndale Park, along the Appomattox Riverside trail and access a system of historic canals. There will be informative displays of local businesses, resources, and attractions
ABOUT THE FESTIVAL
The 2015 Lower Appomattox RiverFest “Celebration of the River” is the inaugural annual fundraiser event for the Friends of the Lower Appomattox River (FOLAR), the only organization in the region dedicated to conserving and protecting the natural, cultural, and recreational resources along the Lower Appomattox River. FOLAR has served the region as a registered 501c3 nonprofit organization since 2001. Proceeds from the event will benefit FOLAR’s River Stewardship and Education Program, the Greenway-Blueway program and its Water Quality program. FOLAR’s community partners for this event are the Petersburg Area Regional Tourism, and Eco-Trek Adventures.
General admission is free. Spcific activities will require reservations/fee. Reservations will open in February.
Our marketing promotion will be ongoing through the months of February, March and April 2015.
We will market the event through several media sources including print, online and social media, area posters and flyers, and press releases including:
- Local/regional print media
- Websites: Folar-VA.org, Crater Planning District Commission, Petersburg Area Regional Tourism, and more
- Social Media: FOLAR Facebook (approx. 500 fans) and community partner Facebook
- Regional online marketing & events calendars
- Extensive public relations outreach